Liberty Two Degrees’ #BeTheChange Movement Is In Full Motion

The “Be The Change” campaign aims to educate and inspire a change in attitude towards making a meaningful and sustainable difference to preserving the environment for future generations.

“We can no longer save the world by playing by the rules, the rules have to change. We need a system change, rather than just individual change – but we can’t do one without the other” – Greta Thunberg

With a vision to be the leading South African precinct focused, retail-centred REIT, Liberty Two Degrees (L2D) has already made bold commitments to changing some of its business operations that will support accelerated and positive changes by reducing carbon emissions, water use and waste generation at its malls across the country.

A number of initiatives that support these commitments have already been implemented, among these is the installation of a substantial solar photo voltaic system at Liberty Midlands Mall, smart energy and water metering across the L2D co-owned malls as well as a multitude of energy efficiency projects.

The goal of playing a significant role in removing single-use plastics out of landfills has given rise to the implementation of a policy which will see the removal of plastic straws and non-biodegradable balloons as well as replacing single-use plastic shopping bags with sustainable alternatives from the company’s co-owned malls by 1 January.

A bank of reverse vending machines, which were first installed in Sandton City in November 2019, offers customers the option to “sell” their recyclable waste while making recycling a part of their daily routine. L2D co-owned malls all feature state-of-the-art recycling and waste management facilities that will play a significant role in contributing towards achieving the commitment of NetZero waste to landfill by the end of 2020.

We need to stop acting as though we can buy ourselves out of the climate crisis, or that we can wait for someone else to do it – we need to believe that what we do matters. That’s the importance of our individual actions. It’s not that our mall composting or our no plastic bag policy will empty landfills of food waste, it is about the changed minds and hearts that may spark positive action so that we could meaningfully make a positive difference on purpose,” says Amelia Beattie, Chief Executive of Liberty Two Degrees.

L2D malls are ecosystems that provide enabling environments for some of the world’s most iconic and most demanding brands, L2D therefore understands that partnerships with stakeholders is crucial in accelerating climate positive impact.

In line with its Good Spaces strategic building block that aims to create resilient spaces that are agile, adaptable and aligned to Sustainability Development Goals, L2D has implemented its “Be The Change” campaign, aimed at educating, inspiring and appealing to all stakeholders to change and join the movement – adopting climate positive practises in their everyday lives. “Be The Change” has been rolled out across all of L2D’s co-owned malls, with extensive initiatives in place to educate the public about the importance of recycling and resource saving.

This is just the beginning of L2D’s “Be The Change” movement – 2020 will see the full execution of the campaign, which will host a line-up of sustainability events and other marketing and operational related features.

Lead the Change. Be the Change. See the Difference.

Midlands’ Go Green Tip of the Month

Join the #BeTheChange Movement by doing small changes in your home to make your everyday life more sustainable. Midlands will be sharing a Go Green tip every month. Click here for our tip of the month. 



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